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Small businesses: The importance of brand identity for company startups

10 September 2024

A meaningful and well-defined brand identity sets your company apart from the competition and shapes how your target audience perceives your business. Ultimately, brands influence customers’ buying decisions. But what exactly is brand identity and does your small business need one?

How are we influenced by the people we spend time with in business?

08 September 2024

The people we surround ourselves with wield a profound influence on our success, behaviour, and mindset. It’s often referred to as the social proximity effect.

Best networking advice for startup business owners

08 September 2024

The idea of walking into a room full of strangers and striking up conversations can be daunting. Here's how to step out of your comfort zone and challenge yourself to speak to as many people as possible at every event you attend

6 steps to turn your ideas into successful business

08 September 2024

This guide is designed to walk you through the essential steps of starting a setup from scratch, focusing on finances, marketing, and processes.

7 ways to work brand identity into your company’s marketing strategy

07 September 2024

Branding and marketing are major components of any company. However, many people often confuse the two terms and fail to understand their unique roles and benefits. So, how do we effectively use branding in marketing? And what exactly is the difference between marketing and branding?