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Dr Samuel Olutuase is a Senior Lecturer at ¸Ô±¾ÊÓƵ and a Senior Fellow of the Higher Education Academy. His research examines entrepreneurship education and entrepreneurial behaviour, particularly how prior venture experience and contextual conditions shape entrepreneurial learning and intentions. His wider work explores indigenous African entrepreneurship and inclusive enterprise development.

His methodological expertise includes qualitative analysis and survey research, alongside structural equation modelling, multigroup analysis and measurement invariance assessment. His publications address entrepreneurial skills development in African contexts and the relationship between entrepreneurial orientation and entrepreneurial ecosystems.

Before joining ¸Ô±¾ÊÓƵ, Samuel taught at the University of Jos, Nigeria, for 15 years, where he also held the position of Senior Lecturer. He also briefly lectured in Entrepreneurship Studies at the University of the Western Cape, South Africa. His postgraduate research supervision experience spans 19 years across institutions in South Africa, Nigeria and the United Kingdom.

Samuel has reviewed manuscripts for Journal of Small Business & Entrepreneurship, Management Decision, Education + Training and other journals. His academic service includes external PhD examination. At ¸Ô±¾ÊÓƵ, he also serves as Lead Reviewer and Second Reviewer for Higher Education Academy Fellowship and Senior Fellowship applications.

Research Institute of Responsible Business.

• Olutuase, S. O., Brijlal, P. and Yan, B. (2023). Model for stimulating entrepreneurial skills through entrepreneurship education in an African context. Journal of Small Business & Entrepreneurship, 35(2), 263–283. .
• Ayandibu, A. O. and Olutuase, S. (2023). Entrepreneurship (Enterprise) Financial Stability. In Entrepreneurship Ecosystems and Their Opportunities and Challenges, pp. 1–14. IGI Global.
• Akinyemi, B., George, B., Olutuase, S. and Ogundele, A. I. (2022). The influence of organizational factors on registered nurses’ work attitudes in Nigeria. International Journal of Psychological Studies, 14(1), 21–36. .
• Nandjebo, M., Akande, J. O. and Olutuase, S. O. (2021). Modelling the effect of project cost management on project performance: An application of SEM to selected Namibian public sector projects. International Journal of Project Organisation and Management, 13(2), 150–169.
• Olutuase, S. O., Henney, N. A. and Olateju, D. J. (2021). Financial rewards and public secondary school teachers’ attitude to work: An empirical study. IOSR Journal of Business and Management, 23(6, Series II), 49–56.
• Nzewi, O. I., Yan, B. and Olutuase, S. (2019). An analysis of the design factors of work procedures: Implications for local government administration in South Africa. International Review of Administrative Sciences. .
• Lungisa, S., Nzewi, O. and Olutuase, S. O. (2019). The mediating role of planned behaviour on deterrence initiatives aimed at managing local government workplace compliance. SA Journal of Human Resource Management, 17(1), 1–11.
• Bashir, A. M., Bayat, A., Olutuase, S. O. and Abdul Latiff, Z. A. (2019). Factors affecting consumers’ intention towards purchasing halal food in South Africa: A structural equation modelling. Journal of Food Products Marketing, 25(1), 26–48.
• Olutuase, S. O., Brijlal, P., Yan, B. and Ologundudu, E. O. (2018). Entrepreneurial orientation and intention: Impact of entrepreneurial ecosystem. Journal of Entrepreneurship Education, 21(1S).

• Entrepreneurship education and entrepreneurial learning: Programme outcomes, contextual relevance and differences between learner groups.
• Entrepreneurial cognition and behaviour: Entrepreneurial mindset, orientation, intentions and prior venture experience.
• New venture creation and small business development: Entrepreneurial capabilities, business support and pathways into enterprise.
• Entrepreneurial ecosystems and social capital: Networks, resource access and institutional conditions affecting entrepreneurship.
• Indigenous African entrepreneurship: Apprenticeship systems, community-based enterprise and context-sensitive theorising.
• Inclusive entrepreneurship and social innovation: Opportunities and constraints affecting women, young people and people with disabilities.
• Digital entrepreneurship and creative enterprise: Digital platforms, entrepreneurial participation and enterprise development in creative industries.

• Entrepreneurship, new venture creation and business development.
• Social innovation and ethical leadership.
• Creativity, innovation and entrepreneurial learning.
• Business fundamentals and applied business practice.
• Global business and international organisations.
• Leadership and business sustainability.
• Creative management and entrepreneurial marketing.
• Selling and negotiation.
• Business projects, consultancy and applied research.

• PhD in Management, specialising in Entrepreneurship, University of the Western Cape, South Africa.
• Master’s in Business Management, with distinction in Research, University of Jos, Nigeria.
• BSc (Hons) in Business Management, University of Jos, Nigeria.

• Entrepreneurship and Ethical Leadership (BFIB3006) – Module Leader.
• Business Fundamentals and Practice (BENI1002) – Module Leader.
• Leadership and Business Sustainability (BMBA5001) – Co-Module Leader.
• Critical Issues in Global Business (BABM3003).
• Business Project (BABM3008).
• Marketing Principles for Entrepreneurship (BBMK1004).
• Social Innovation and Entrepreneurship (ENTE3534) – Module Leader.
• Creative Action in International Organisations (ENTE5042).
• Perspectives on Creative Leadership (ENTE3522).
• Consultancy Project (ENTE5003).
• Creative Management and Marketing (ENTE3506).
• Creative Art of Selling and Negotiation (ENTE2335).
• Business Creation and Innovation (ENTE5000).

• Second Prize, University of the Western Cape Research and Innovation Indaba Week, 4–7 September 2017.

• Nigeria Deposit Insurance Corporation Award for Best Graduating Student in Business Management, University of Jos, 2003/2004 session.

• Doctoral Research Funding, 2016: Secured Nigerian federal government research funding through the NEEDS Assessment initiative to support doctoral research at the University of the Western Cape, South Africa.

Member, Board of Reviewers: International Journal of Economics and Finance (September 2021 – Present)
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Member, The Entrepreneurial Mindset Network, an organisation promoting the application of entrepreneurial mindset in higher education and wider society.

Senior Fellow of the Higher Education Academy (SFHEA), Advance HE

African sharing models of entrepreneurship: Towards a Pragmatic Indigenous African Entrepreneurship Model

• 2024 | 68th International Council for Small Business (ICSB) World Congress, Berlin, Germany, 2–5 July. Presented the paper “A Practical Model of Indigenous African Entrepreneurship for Enhancing Emerging Economies”.
• 2022 | 9th Annual California Entrepreneurship Educators Conference, 29 April. Participated in sessions on entrepreneurial mindset and entrepreneurship among disadvantaged groups.
• 2020 | 2nd African International Conference on Industrial Engineering and Operations Management, hosted by the University of Zimbabwe, Harare, Zimbabwe, 7–10 December. Delivered a presentation titled “Business Graduates’ Work Readiness within the Context of Industry 4.0”.
• 2019 | Global Health Trial Network, Nigeria Faculty Workshop, National Trauma Centre, Abuja, Nigeria, 30 November. Delivered a session on manuscript writing and research dissemination.
• 2017 | 5th International Entrepreneurship Conference, Cape Town, South Africa, 28–29 September. Presented “Variation of Entrepreneurial Intention by Exogenous Factors: Implications for Entrepreneurial Ecosystem”, co-authored with P. Brijlal and B. Yan.
• 2015 | 14th International Entrepreneurship Forum Conference, Cape Town, South Africa, 16–18 September. Presented “Building Sustainable Entrepreneurship Capital: Why and How?”
• 2014 | 2nd International Conference on Innovation and Entrepreneurship, Bangkok, Thailand. Conference participation.

Nigeria’s maritime industry

Contributed to collaborative work between the Industrial Training Fund and the University of Jos assessing current and future skills requirements in Nigeria’s maritime industry, with implications for workforce development and sector policy.

 Nigerian Agro-Allied Outlook, 2018

Contributed to an interagency study involving the Industrial Training Fund and the University of Jos, examining skills gaps and opportunities across Nigeria’s agro-allied value chain.

 Women’s economic participation, City of Cape Town, 2016–2017

 Worked with Dr Pradeep Brijlal and Mrs Albertina Jere on data analysis and reporting for a study exploring unemployed women’s economic survival in Khayelitsha and the activities through which they could be supported.

Completed Supervision (2026)

• Samba Sowe – Additional Supervisor.

Current Supervision

• Darsheet Chauhan – First Supervisor.
• Benjamin Ayibiowu – Second Supervisor; third year.
• Fadeke Adelakun – Additional Supervisor; third year.

Research Projects and External Funding

African sharing models of entrepreneurship: Towards a Pragmatic Indigenous African Entrepreneurship Model

Co-investigator on a collaborative project supported by funding from the governments of France and South Africa for 2023–2024. The project examines African sharing models of entrepreneurship and their contribution to developing an indigenous conceptual understanding of entrepreneurial practice.

0000-0002-3110-4449

• External Examiner, PhD, University of Zululand, South Africa, June 2023.

• Medici Programme: Research Commercialisation and Entrepreneurship, January–April 2026. I undertook a four-month programme focused on translating research into commercial opportunities. Training covered commercial strategy and business model development, including value propositions and intellectual property protection. Further sessions addressed sales and pricing, partnership development, team leadership and business finance, with practical work on investment readiness and pitching to investors.
• State Governance and Social Development Training Programme, 16–30 June 2019. Organised by the China-Africa Institute and the National Institute of Social Development, Chinese Academy of Social Sciences, in Beijing and Shanghai, China.
• Qualitative Data Analysis Using ATLAS.ti, 2016. Attended training at the University of the Western Cape, Cape Town, South Africa.
• Entrepreneurship and Professional Consulting Training. Undertook intensive training co-organised by Colorado University, Texas A&M University, the University of Florida and the University of the Western Cape, under the directorship of Professor Michael Harry Morris.

Samuel contributes to the recognition of teaching and educational leadership at ¸Ô±¾ÊÓƵ by reviewing applications for Fellowship of the Higher Education Academy (FHEA) and Senior Fellowship of the Higher Education Academy (SFHEA). He has served as both Lead Reviewer and Second Reviewer, supporting the university’s assessment of colleagues’ professional practice and their contribution to teaching and supporting learning in higher education.

Samuel’s teaching connects entrepreneurship scholarship with practical questions of opportunity development and enterprise creation. He uses student co-creation to encourage participation and ownership of learning.

 His “picture-in-picture” approach uses an upcoming topic as a framework for revisiting earlier material. Through structured visual recaps, students are supported to recognise connections across a module and organise their thinking for assessment.